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Sales & Marketing

Sales & Marketing

About The Course

The Sales & Marketing Course provides learners with essential knowledge and practical skills to excel in today’s competitive business environment. By integrating marketing strategy with sales techniques, the course prepares participants to understand customer behavior, design impactful campaigns, and close deals successfully. It is ideal for professionals, entrepreneurs, and students aiming to build careers in sales, marketing, and business development.

  • Understand marketing and sales principles across industries
  • Develop customer-focused marketing strategies
  • Apply professional sales techniques to close deals
  • Use digital platforms for customer acquisition & retention
  • Analyze market trends & competitor activities

Course Structure

  • Duration: 8–12 weeks (standard) / 4–6 weeks (intensive)
  • Format: Online / In-person / Hybrid
  • Hours: 3–5 hours per week
  • Materials: Case studies, sales simulations, role plays, and marketing projects

Key Modules

Introduction to Sales & Marketing

  • Concepts, functions, and differences

Consumer Behavior & Market Research

  • Understanding customer needs and market trends

Marketing Strategy & Branding

  • Positioning, segmentation, value proposition

Sales Techniques & Negotiation

  • Prospecting, pitching, objection handling, closing deals

Digital Sales & Marketing

  • Online campaigns, e-commerce, lead generation

Customer Relationship Management (CRM)

  • Tools, retention strategies, loyalty programs

Integrated Sales & Marketing Planning

  • Aligning marketing campaigns with sales goals

Capstone Project

  • Developing a real or simulated business sales & marketing plan

Assessment & Certification

  • Practical assignments and role plays
  • Case study presentations
  • Final project (Sales & Marketing Strategy)
  • Certificate of Completion (Sales & Marketing Professional)

Who Should Attend

Students & graduates seeking careers in sales, marketing, or business development

Entrepreneurs & small business owners aiming to expand markets

Sales executives & marketing professionals looking to upgrade skills

Anyone interested in mastering customer acquisition & business growth strategies