Digital Marketing Course

About The Course

The Digital Marketing Course is designed to provide learners with practical skills and strategic knowledge to succeed in the fast-growing digital economy. Covering essential tools, platforms, and techniques, the course prepares participants to plan, execute, and measure effective digital campaigns across industries.

Detailed Course Syllabus

Module 1: Introduction to Digital Marketing

  • Digital marketing strategies & trends
  • Understanding digital consumer behavior
  • Role of digital marketing in modern business

Module 2: Search Engine Optimization (SEO)

  • Keyword research & planning
  • On-page & off-page optimization
  • Technical SEO best practices

Module 3: Search Engine Marketing (SEM)

  • Google Ads campaign setup
  • PPC strategies & bidding models
  • Ad copywriting & targeting

Module 4: Social Media Marketing

  • Facebook, Instagram, LinkedIn & TikTok
  • YouTube marketing strategies
  • Community building & engagement

Module 5: Content Marketing

  • Storytelling & brand voice
  • Blog, video & visual content
  • Content strategy & distribution

Module 6: Email Marketing & Automation

  • Building email lists
  • Campaign creation & personalization
  • Automation tools & analytics

Module 7: Web Analytics & Data Insights

  • Google Analytics setup
  • Tracking KPIs & conversions
  • ROI measurement & reporting

Module 8: E-commerce & Online Branding

  • E-commerce funnels & strategies
  • Digital sales & customer journey
  • Brand positioning in the digital space

Module 9: Final Project

  • Develop a complete digital marketing strategy
  • Execution of a real/simulated campaign
  • Presentation & performance analysis

Assessment & Certification

Practical assignments and quizzes after each module

Capstone Project: Strategy + Campaign Design

Certificate of Completion (Digital Marketing Professional)

Guidance for additional certifications (Google Ads, Meta Blueprint, HubSpot)

Learning Outcomes

Develop & Implement Marketing Strategies

Master SEO, SEM & Social Media Tools

Run Email & Content Marketing Campaigns

Analyze Data & Improve ROI

Who Should Attend

  • Students & graduates seeking careers in marketing or business
  • Entrepreneurs & small business owners wanting online growth
  • Marketing professionals upgrading their skills
  • Anyone interested in online business growth