Social Media Marketing

About The Course

The Social Media Marketing Course equips learners with the knowledge and skills to plan, create, and manage impactful campaigns across leading social platforms. The course blends strategy with hands-on practice, ensuring participants can grow brand awareness, engage audiences, and drive business results through effective social media marketing.

Key Modules

Introduction to Social Media Marketing

  • Platforms, trends, and digital consumer behavior

Content Strategy & Creation

  • Visuals, copywriting, storytelling, brand voice

Platform-Specific Marketing

  • Facebook & Instagram Marketing
  • LinkedIn for B2B Branding & Networking
  • TikTok & YouTube for Video Marketing
  • Twitter (X) for Real-time Engagement

Social Media Advertising

  • Paid ads setup, targeting, budgeting, ROI

Analytics & Performance Tracking

  • KPIs, insights, campaign optimization

Influencer & Community Management

  • Partnerships, reputation, engagement tactics

Social Media Tools & Automation

  • Scheduling, CRM integration, campaign management

Capstone Project

  • Designing and presenting a complete social media campaign

Assessment & Certification

  • Assignments after each module
  • Final social media strategy project
  • Certificate of Completion (Social Media Marketing Specialist)
  • Guidance for additional certifications (Meta Blueprint, LinkedIn Marketing, TikTok Academy, etc.)

Who Should Attend

Marketing students & professionals seeking specialization in social media

Entrepreneurs & small business owners boosting online presence

Freelancers & digital marketers managing multiple client accounts

Anyone wanting to master social media for brand building & growth