The Digital Marketing Course is designed to provide learners with practical skills and strategic knowledge to succeed in the fast-growing digital economy. Covering essential tools, platforms, and techniques, the course prepares participants to plan, execute, and measure effective digital campaigns across industries.
✅ Fundamentals of Digital Marketing
✅ SEO, SEM, Social Media & Content Marketing
✅ E-commerce, Branding & Digital Advertising
Detailed Course Syllabus
Module 1: Introduction to Digital Marketing
Digital marketing strategies & trends
Understanding digital consumer behavior
Role of digital marketing in modern business
Module 2: Search Engine Optimization (SEO)
Keyword research & planning
On-page & off-page optimization
Technical SEO best practices
Module 3: Search Engine Marketing (SEM)
Google Ads campaign setup
PPC strategies & bidding models
Ad copywriting & targeting
Module 4: Social Media Marketing
Facebook, Instagram, LinkedIn & TikTok
YouTube marketing strategies
Community building & engagement
Module 5: Content Marketing
Storytelling & brand voice
Blog, video & visual content
Content strategy & distribution
Module 6: Email Marketing & Automation
Building email lists
Campaign creation & personalization
Automation tools & analytics
Module 7: Web Analytics & Data Insights
Google Analytics setup
Tracking KPIs & conversions
ROI measurement & reporting
Module 8: E-commerce & Online Branding
E-commerce funnels & strategies
Digital sales & customer journey
Brand positioning in the digital space
Module 9: Final Project
Develop a complete digital marketing strategy
Execution of a real/simulated campaign
Presentation & performance analysis
Assessment & Certification
Practical assignments and quizzes after each module
Capstone Project: Strategy + Campaign Design
Certificate of Completion (Digital Marketing Professional)
Guidance for additional certifications (Google Ads, Meta Blueprint, HubSpot)
Learning Outcomes
Develop & Implement Marketing Strategies
Master SEO, SEM & Social Media Tools
Run Email & Content Marketing Campaigns
Analyze Data & Improve ROI
Who Should Attend
Students & graduates seeking careers in marketing or business
Entrepreneurs & small business owners wanting online growth